When you design a website, most people view its worth by how it looks first, and the content second. What most people fail to realize is, the search engines really don’t care how pleasing it is to the eye. They are looking at the back end code, that makes up the pages and how they look. The data inside the pages is what counts.
Here are some tips for designing a search engine friendly web site:
Keyword Analysis
First off, selecting the best keywords for your website and the keywords you believe your potential visitors will use to find you are of utmost importance. Selecting the right keywords require research. Using some of the free services like Wordtracker or Overture will help pin down some of your major keyword, or MAIN keywords, and can also move into niche keywords (FUTURE ARTICLE!). Viewing the source code of your competition can help too.
Meta-Tag Optimization
The most significant meta tags are the “title” and “description” meta tags. Most people believe the “keyword” meta tag has lost its effectiveness due to spam and the like, but include it anyway as some search engines still use it, and it could not hurt, right? You are already in the code 
Add your keywords in each of these meta tags. The “title” meta tag should be a short sentence about the purpose of your site. If you sell a service, like powerboat washing, put exactly that, with your company name right behind it. In your “description” meta tag, write a sentence as if someone is asking you “What do you sell/do for a living”. Your “keyword” meta tag should include the most frequently used keywords contained within your web page, but be careful. Do not put tons of keywords in here. Do not come across as a spamming site. Normally, 5 keywords will do nicely.
Include Header Tags (or Heading tags, whatever you are familiar with)
Most designers will use H1-H3. These tags separate each section of your web page with subheadings. The H1 tag contains the largest font and is the most significant. Within the text of these header tags you should include the keyword phrases placed in the same order as your keyword phrases that are within your “keyword” meta tags. Be careful again, make this relevant to the content of your pages. Do not put a header tag for “custom rockets” when the subheader or text afterwards are for blue cocktail dresses. RELEVANT content.
More later!!!
