Search Engine Optimization Explained

The process of improving websites content in an effort to increase its volume of traffic and quality of traffic in an organic or non-paid manner is called Search Engine Optimization.

Search Engine Optimization is a lot more than just that however. There is a lot that goes into the process; competition analysis, keyword research, market research, reviewing the website’s code and how the search engines see a website from their point of view are to name a few on the list of details that go into Search Engine Optimization.

Also known as SEO, Search Engine Optimization has its many benefits that make it so widely sought after and important to business owners. If a website is properly optimized, it can:

Increase site traffic
Increase leads/contact form responses
Generate more revenue if the site is an ecommerce website
Raise the popularity of a site
Increase awareness of a brand or product
Create a better ROI
Decrease advertising spend on PPC

In order to achieve the benefits of Search Engine Optimization, many things have to take place: (not in any particular order)

Tracking web analytics and statistics
Doing competition analysis
Doing keyword research
Doing market research
Reviewing the website’s code and clean it up to match web standards
Seeing how the search engine reads the site
Using individual page titles specific to the page content and topic
Using individual meta keywords and descriptions specific to the page content and topic
Using Alt Tags on all images (the pop up text that shows up when you hover your mouse over an image)
Increasing Keyword density
Using keywords and keyword phrases within internal links
Using keywords within the page filenames
Using “bold” font weight appropriately without overuse
Using text links instead of image links
Limiting the amount of images that on each page
Using “web ready” images
Increasing the number of inbound links that contain the correct keywords and keyword phrases
Submitting the site to numerous search engines and directories
Writing content filled with keywords
Submitting industry specific informative articles to various websites

In order to achieve even the slightest Search Engine Optimization goals, careful planning and tracking has to take place. A lot of research and time has to be devoted to the project and even a little trial and error is required.

Search Engine Optimization does not show results instantly. Search engines crawl (read) websites periodically, indexing them into their large databases. When this is done, the new changes on a website are taken into account and processed through the complicated algorithms that search engines use to rank pages. Once processed, the results begin to show in the form of whether a sites page rank on a search engines search results page has increased. After some time, the amount of traffic will increase and then hopefully more site goals are achieved.

As you can see, a lot goes into Search Engine Optimization. Its takes a lot of time and effort to stay on top of it, because if you don’t…your competitors will.

Migrayn Studios can do all of this at a low monthly cost and we will work with you to ensure your website goals are met. Our company strives to achieve the best customer services possible and will continuously work with clients to keep them within the loop of what is happening with your website.